Reader Profile

Readers of China Economist are at the top of a pyramid. They are pillars and high-end consumption groups of the world’s political and economical society, they are the steering persons and decision makers, mainly presented in governmental organizations, embassies, world trade associations and chambers of commerce, world-level investment enterprises and research institutes.

• 85% readers are 31-35 years old.
• 100% readers have accepted high education.
• 78% readers are high-income persons.
• Most of readers have the decision-making power or at least are influential in decision-making

Advantages of China Economist

• A large high-end reader base
  The high-quality target audience of China Economist tallies completely with that of high-end brand commodities, therefore it makes possible to convey the brand & product information accurately to target groups having a desire to consume and also being able to afford to do that.
• Unique contents, quality and style
  Rendered by Chinese Academy of Social Sciences, the authority and influence force bring out the best of each other. The Magazine is the only international economic magazine in full English with authority and worldwide distribution in China. “Let the world know China, and let China go out into the world”, high quality target audience and high reach bring the advertising brand reputation to a higher level.
• Diversified advertising forms
  Besides individual advertising posting on the Magazine, interactions with other media like “China Business”, “CB.com.cn”, “Chinaccm.com” etc are also available with client video advertisement CDs enclosed to promote them to the world. In addition, advertisers can get cooperation and propaganda of some events like China-foreign investment project recommendation conference, China-foreign economic summit forum, Chinese enterprise competitiveness annual conference, Chinese city planning research, China-foreign investment project business delegations.
• Comprehensive solutions for client
  A professional and competent team and complete service system from China Economist make it possible to provide to clients the platform for achieving their goals and provide them all-rounded customized service including research, planning, packaging, communication etc according to their different needs.

Distribution of China Economist

Effective worldwide distribution with database being the key

1,180,000 pieces of information

250,000 audiences per issue

• Mainland China: Municipalities directly under the Central Government, provincial capital cities, central cities, economically developed cities
• Overseas: HK, Macao, Taiwan, Atlanta, Berlin, Brussels, Chicago, Dubai, London, Los Angels, Mexico, Russia, Milan, Paris, San Francisco, St. Paul, Singapore.
• Subscription: 35,000 subscriptions per issue for fixed subscribers
• Free gifts: Government, embassies, domestic and foreign chambers of commerce, world trade associations, foreign investment organizations, high-end hotel and clubs.
• Direct mail: 15,000 subscriptions per issue for key target accounts of database
• Retail price per issue: 80 Yuan/USD 25

Contacts

For readers in the Middle East
Concorde Hotel Office Tower 806, Al Maktoum Road,Dubai,United Arab Emirates
P.O. Box 42583 Dubai, United Arab Emirates
Tel: +971 (0)4 222 2687
Fax: +971 (0)4 222 2956
E-mail: orianachen@sinobal.com
For readers in Germany
Barckhausstr. 18 60325 Frankfurt am Main, Germany
Tel: +49 (0)69 2470 9628/9
Fax: +49 (0)69 2470 9631
E-mail: juliaxie@sinobal.com
For readers in Canada
245-11590 Cambie Rd. Richmond, BC V6X3Z5, Canada
Tel: +1 604 232 0766
Fax: +1 604 232 0231
E-mail: jimmywu@sinobal.com